Organisational Identification and Organisational Environmental Citizenship Behaviour: The Role of Employee Green Creativity and Sustainable Leadership at Gold Fields Ghana

Abstract

This study examined the relationship between Organisational Identification (OI) and Organisational Environmental Citizenship Behaviour (OECB), with particular attention to the mediating role of Employee Green Creativity (EGC) and the moderating role of Sustainable Leadership (SL) among employees in the mining sector, specifically at Gold Fields. A quantitative research approach was adopted, and survey data were collected from 302 employees and analysed using SmartPLS 4.0. The findings revealed that OI significantly predicted both EGC and OECB. Among the predictors, EGC exerted the strongest direct effect on OECB and also partially mediated the relationship between OI and OECB. However, the moderating effect of SL on the relationship between OI and OECB was statistically insignificant, suggesting that the influence of leadership in this context may be contingent upon other organisational or contextual conditions. The study therefore concludes that employee creativity and organisational identification are key drivers of pro-environmental behaviour within the mining sector. Although Sustainable Leadership did not significantly moderate the OI–OECB relationship, leadership remains important for advancing broader sustainability strategies. Overall, the findings reinforce the importance of psychological and behavioural factors in promoting corporate environmental responsibility. Accordingly, the study recommends that organisations strengthen environmental citizenship by fostering employee green creativity, enhancing organisational identification, and embedding sustainability within leadership development programmes and organisational practices.